If you have been paying attention to the health care reform debate, you may have seen the “obamacare” expression creep up in headlines and blog posts…depending on which sites you have been reading.

The graph below is a screenshot from linkfluence’s “linkscape” dashboard, showing the progressive growth of content mentioning obamacare.

Unsurprisingly, this content stems by and large from the conservative side of the web, but has begun spilling over to other communities which, in the case of progressive blogs, are attempting to respond in kind. The more the discussion revolves around obamacare, the more the issue is likely to become personalized and entrenched.

Based on the posts collected through the linkscape dashboard within each community, the following word cloud* shows a very clear-cut picture of the chatter brewing within each community.

In red, expressions from the conservative web, in blue, expressions from the progressive web: rings a bell?

*(we pulled the words and expressions most specific to one community vs. the other and emphasized them to underscore those semantic differences)